Founded in Amsterdam in 2000, RITUALS has become an international success story within 13 years and is a pioneer in the luxury home and body cosmetics industry. With a comprehensive portfolio of over 400 products, from nourishing creams and scented candles to facial skincare and precious mineral makeup, RITUALS will gradually roll out the impressive assortment starting with bath, body, and home cosmetics, as these categories laid the initial foundation for the brand. In addition, RITUALS works with the world's leading laboratories and top perfumers to continuously develop innovations.